Last Updated on June 1, 2021 by Adam Enfroy
With the acceleration of online learning due to social distancing, online course platforms are experiencing huge growth.
In fact, the e-learning and online course market will be worth $325 billion by 2025.
Are you ready to tap into this market and sell online courses?
You need the best online course platform.
Here’s the secret: you need to pick a platform that gives your students a custom, professional learning experience so amazing that they’re completely unaware they’re using a platform. 🤯
If you’re unfamiliar with course platforms, these are browser-based platforms that help you:
- Create an online course website (or integrate your course with an existing site).
- Build sales landing pages.
- Price your course and collect payments (either one-time or in installments).
- Upload your videos, add assignments and quizzes, creating interactive content, and engage with your students.
- Create membership communities.
- Host live webinars.
In this guide, I ranked and reviewed the 17+ best online course platforms based on the student experience, features, pricing, ease of use, integrations, support, and more.
Listen while you read: After our real and honest testing, here’s a video with our top 3 online course platforms and a preview of their dashboards:
Video created by AdamEnfroy.com and Codeless.
Let’s get started.
What Are the Best Online Course Platforms?
Here are my top picks for the best online course platforms to use this year.
Best Overall Online Course Platform (Free or $49/mo)
Thinkific is the best overall platform to sell online courses.
It’s my #1 choice because the pricing is exactly in line with other affordable options on this list and it can deliver a high-end course experience.
- Course websites can be customized and you’d never guess they were Thinkific.
- Sales pages are highly optimized and look great.
- Student dashboards look nice and are customizable (you can add videos, text, and any downloadable file type to the same page).
- You can either send your entire course at once or drip it out over time.
- Free Wistia video hosting (a huge value).
That’s honestly all that you need for an optimized course website.
In fact, even though Thinkific plans start at just $49/month, huge brands like Fiverr use Thinkific to sell online courses.
I would have never guessed that this massive learning database was a Thinkific site until their team told me:
Their best (and most popular) Pro Plan offers a one-month free trial to get started.
First, this plan gives you the ability to create unlimited courses. It also features memberships and bundles, advanced pricing options, landing pages, certificates, and marketing tools.
Here’s a little preview of the experience creating a Thinkific course.
All that you do is create and customize your course with their drag and drop editor:
Next, you upload your content and choose one of their website templates:
Lastly, you set up payment methods (you can collect payments in over 100 currencies):
There are also a ton of customization options. If you want to build a completely custom site, their onboarding team takes your vision and helps you turn it into a reality.
Pros of Thinkific:
- Marketing automation and email features.
- Simple free plan to get started.
- Can fully edit the code of your course site.
- Customizable course certificates.
- Custom domains.
- Affiliate marketing help and reporting.
Here’s what people are saying about Thinkific:
- “You need to get on Thinkific. The team is creative, reliable, and offers unbeatable support. They always make sure all my bases are covered and, as a business owner, that’s invaluable.” – Lewis Howes
- “By teaching our audience how to scale and grow their business through online training, we’ve grown ours. We couldn’t have done it without Thinkific.” – John Lee Dumas, Entrepreneurs on Fire
- “I seriously can’t be more impressed with your customer support team. They are the perfect blend of efficient and personable. It’s like having my very own IT department.” – Kim Garnett
- Basic ($49/month): Unlimited courses and students, drip (scheduled) content, custom domain, email integrations, and coupons.
- Pro ($99/month): Basic features, plus memberships and bundles, private courses, certificates, advanced HTML and CSS editing, assignments, live lessons via Zoom, and priority support.
- Premier ($499/month): Pro features, plus 50 course admins, onboarding package, and unlimited growth package (best for big teams).
Overall, I recommend the Thinkific platform as my #1 choice for course creators and entrepreneurs who are serious about creating, marketing, and selling their own course content.
You can get started today with a One-Month Free Trial of their Pro Plan with my link below.
Best Course Creation Software for Interactive Learning ($24/month)
Learnworlds is a platform that’s best for course creators looking to interact in unique ways with their students.
Think quizzes, gamification, interactive videos, etc.
While the student experience isn’t as nice looking as a Thinkific course, it’s unique in that it offers students more interactive eLearning content.
Pros of Learnworlds:
- Interactive videos, e-books, gamification, and downloadable attachments.
- You can offer free courses.
- Can extract transcripts from your courses.
- A custom domain name and white-labeled content.
- Students can take notes and highlight important points.
- Certificates of completion.
- Custom mobile app on iOS for course.
- The ability to create coupons and discounts.
- Social media integrations.
- A new analytics platform to optimize your sales.
- The ability to create membership sites.
- A strong knowledge base.
- 24/7 support.
- Starter ($24/month paid annually): one admin, $5 fee per course sale, custom domain, unlimited courses, page builder tool, 4 payment gateways, coupons, and drip feed courses.
- Pro Trainer ($79/month): Starter features, plus no transaction fees, 5 admin accounts, subscriptions and memberships, custom checkout pages, live classes via Zoom and Webex, assignments, and affiliate management.
- Learning Center ($249/month): Pro Trainer features, plus a branded corporate academy, premium cloud servers, flexible invoicing, premium support, and premium account manager.
Get a free 30-day trial of Learnworlds with my link below and start building your interactive online community.
Best High-End Online Course Platform for Professionals ($119/month)
Kajabi is the best high-end course builder tailored toward information business, not tiny course creators.
It’s best when it comes to email marketing automation. Automation is a crucial component of pre-sale, pre-webinar, drip course, and upsell emails – and Kajabi does it best.
Their “Pipelines” feature lets you create fully-automated marketing campaigns and funnels. These are pre-built frameworks for lead generation, with pre-written copy optimized for conversions.
It also features powerful course site themes, the ability to sell digital products, a customizable checkout, and blogging functionality.
Overall, it’s the best high-end course platform with more built-in tools and features, but it costs a little more than others on the list.
- Best all-in-one software for a true information business.
- Wistia video hosting is excellent.
- Major focus on sales and marketing tools.
- More built-in tools than other platforms.
- Can offer monthly recurring subscriptions.
- Integrated with Stripe and PayPal.
- Big names use Kajabi, including Amy Porterfield.
Kajabi pricing is mainly based on the number of courses and active members you have:
- Basic ($119/month): 1 website, 1 admin, 3 products, 3 pipelines, 10,000 contacts, and 1,000 active members.
- Growth ($119/month): 1 website, 10 admins, 15 products, 15 pipelines, 25,000 contacts, 10,000 active members.
- Pro ($319/month): 3 websites, 25 admins, 100 products, 100 pipelines, 100,000 contacts, and 20,000 active members.
Where Kajabi really excels is its marketing automation tools. You can segment users in your list, send emails at certain times based on advanced triggers, and send professionally branded messages.
If you’re an established business and want to try one of the more advanced platforms on the market, Kajabi is a solid choice.
Start your free 14-day trial of Kajabi today.
Best Online Course Platform for Beginners ($29 – $249/mo and One Month Free)
Teachable is an option if you want a fast and easy course builder.
I consider it the best for beginners getting their feet wet in the course world as it’s one of the cheapest options and easy to use.
You can choose to use their free plan (with $1 + $0.10 for all transactions) or select one of their three plans ranging from just $29/month to $299/month.
I recommend their most popular Pro Plan at $99/month as it’s the first plan with zero transaction fees.
Teachable also gave me a unique and limited-time promo code (200 left):
Use PROSOCIATE1MFREE at checkout to get one month of their Pro Plan for free.
- Very easy setup.
- Unlimited everything – bandwidth, students, courses, and coaching services.
- One-click checkout.
- Optimized storefront and sales pages.
- Live Zoom courses on their pro plan.
- International payment plans in 130+ currencies.
- Graded quizzes.
- Custom course completion certificates.
- Website theme customization.
- Can have 5 user accounts on their pro plan.
- Basic ($29/month): 5% transaction fees, 2 admin users, drip content, course builder, members-only community.
- Pro ($99/month): Basic features, plus no transaction fees, 5 admin users, advanced reports, and course certificates.
- Business ($249/month): Pro features, plus advanced coding customizations, 20 admins, bulk student enrollments, and group coaching calls.
Get started with your Teachable Pro Plan and use my promo code PROSOCIATE1MFREE at checkout to get one month free.
Best All-In-One Online Course Platform for Webinars, Downloads, and Memberships ($39/month)
Podia is an all-in-one online course platform with over 50,000 members that is great for digital downloads, webinars, and memberships.
Its main types of courses include:
- Standalone courses that include images, video and audio files, MP3x, PDFs, quizzes, and more.
- Pre-sell your course by taking payments before launch.
- Cohort-based courses with a future start date.
- Drip courses deliver your course in a section-by-section format.
- The ability to add coupons and memberships.
They truly excel with their membership options. You can grow your own online community by interacting with members, bundling products for specific groups, offering tiered plans, and connecting with Facebook Groups and Slack.
Podia also acts as a webinar platform to host either live or on-demand webinars.
Another awesome feature is the ability to run your own affiliate program inside of Podia. You can view all of your affiliates in one place, view helpful reporting, and make payouts based on your own customized commission structure.
There is 24/7 support, no transaction fees, and a simple three-step process to get your course website up quickly.
Although they don’t charge fees, their payment processors have transaction fees of 2.9% + 30¢.
- Mover ($39/month) – Unlimited everything, zero transaction fees, sell courses, digital downloads, and 5k emails sent per month.
- Shaker ($79/month) – Everything in Mover, plus the ability to create membership communities, add affiliates, and 15k emails sent per month.
- Earthquaker ($179/month) – Everything in Shaker, plus dedicated account manager, personalized onboarding, and 50k emails sent per month.
Overall, if you’re looking for strong membership functionality and the ability to increase your sales with the help of affiliates, Podia is a unique and worthwhile course builder to try out.
You can sign up and give it a test run with a free 14-day trial.
Great Online Course Software LMS for WordPress Users ($13.25/month)
LearnDash is a WordPress plugin and the one platform you need to sell courses with a WordPress site.
This popular WordPress LMS plugin is used by some big websites using LearnDash include Yoast, Infusionsoft, the University of Michigan, and WP Elevation.
One of their first helpful features is their “Focus Mode,” which blocks out all distractions when students run through a course.
LearnDash’s full-featured course builder meshes well with their email drip campaigns. You can build a great online course on your own website and match your content with an email drip schedule to send lessons according to a program.
Their Gradebook* technology takes LMS to another level. This technology gives students an overall grade based on quiz and homework scores, creating a weighted average for teachers to review.
In addition to grading, course points award points for actions, and badges and certificates award students for course activities.
If you’re a teacher looking for grading systems that compete with the features of college curriculums, LearnDash is the best LMS plugin.
You can get started today with a $40 discount and a full 30-day money-back guarantee on their annual plans.
The Ridiculously Easy Online Course Platform ($74.75/month)
Ruzuku allows you to create a step-by-step online course with their learning platform, PDFs, and text in minutes. You can quickly create course outlines, edit and reorder your steps with ease, launch your course, and generate sales in no time.
Ruzuku integrates with tools like MailChimp, Infusionsoft, and payment gateways like Stripe and PayPal to accept payments – and they don’t charge transaction fees.
They’re also known for their desirable community. When you join Ruzuku, you’re not buying a teaching tool; you’re joining a team to help your students learn.
Called “the ridiculously easy course creator,” Ruzuku comes with some excellent features listed below:
Finally, their platform offers unlimited courses to unlimited students on all paid plans.
You can get started with a 14-day free trial and 30-day money-back guarantee.
8. Academy of Mine.
The Enterprise Online Course Platform Custom-Built to Your Business ($499/month)
Academy of Mine is a high-end eLearning platform founded on personalized customer success and philosophy of customization.
It’s truly a learning management system that works best in different business niches. A standard feature of any plan is completely free development hours to help set up and launch your course with customized integrations.
One of their goals is not just to set you up and help you launch. They also want to help sell your course with their marketing tools and analytics dashboards.
Personalization is at the heart of its strategy. Are you a healthcare company that wants to create a full curriculum for continuing education credits (CECs)? They can help with that.
Are you an insurance company that requires continued training due to constant changes in a particular legal code at the state level? Are you looking to create online courses to manage your facility?
That’s also no problem with Academy of Mine.
While these enterprise offerings may be overkill for typical users, they are necessary for small to medium-sized businesses needing a robust training system for their employees or clients.
If this sounds like the eLearning solution you’re looking for, you can get started today with their 30-day free trial.
Affordable Live Virtual Online Classrooms ($27/month)
WizIQ offers teachers and educators an easy way to set up virtual classrooms for live interactive online classes. Over 400,000 instructors have leveraged WizIQ to teach over 4 million students virtual classes across 200 countries.
They provide the latest tools for live training such as discussion boards, video streaming, mobile options, assessments, and analytics.
If you are an educator or corporate leader that wants to reach your audience live anywhere in the world, you can get started with their 14-day free trial.
What Are Online Course Platforms?
Online course platforms are types of learning management systems (LMS) that provide users with access to digital classes. These virtual courses are similar to offline classes in a lot of ways: an instructor provides an engaging educational experience through video, image, text, audio, and PDF files.
Students follow along with the LMS software, take notes, perform exercises, and complete exams to test their knowledge.
Tools like Teachable, Thinkific, Kajabi, Podia, and Ruzuku all feature a robust feature set for course creators.
Course software includes features like a fully responsive website experience, easy content uploading, the ability to edit the look and feel of the class, marketing features, course completion certificates, a sales funnel, and more.
Basically, they give you everything you need to sell an online course. Some even allow you to build your course for free.
If you’re an educational institution looking to replace your on-premise classes with online learning, you can check out my other guide to choosing the best learning management system (LMS).
Course creators choose a platform to use, then charge their students a set fee to access their courses.
What Are the Best Online Learning Platforms?
Now for the student’s point of view.
With social distancing becoming the norm and many colleges moving to online classes, there are plenty of ways to educate yourself from home.
Often called massive open online courses (MOOCs), they are slightly different than paid platforms. Instead of hosting files yourself, courses are in a marketplace where students pay for them directly, or via a subscription.
The benefit for course creators is that you can leverage these websites to reach a new audience. The downside is you won’t earn as much money per sale, and there is stiffer competition in the market.
Ultimately, I recommend using one of the providers above to sell courses.
If you’re looking to sign up for a platform to learn new things, here are my picks for the best online learning platforms.
Udemy is one of the best online course platform marketplaces with over 24 million students, 35,000 instructors, and unbelievable 80,000+ courses. The first step to creating a course is to sign up to be a premium instructor.
Once your account is approved, it’s effortless to get started creating your courses. When creating your video content, keep in mind the material has to be at least 30 minutes long and contain five lectures.
Another benefit to adding your course on Udemy is that you can easily promote your class inside their platform. You can use their marketing features to be included in site-wide discounts, be placed in their marketing emails, or join their affiliate program with tiered commission rates.
What does Udemy cost?
It is free to use. They charge a 3% rev share for sales through instructor coupons, 50% for students who found your course through organic search (SEO), and 75% for transactions made through paid search marketing efforts.
Udemy is one of the best online course platforms for professionals. The first advantage is that you get access to a large user base. Udemy’s 40 million users are all potential students who will pay for your course. But just because you’re on their platform, it doesn’t mean you’ll start raking in sales right away.
You have to develop a strong marketing and sales strategy, much like a new e-commerce company, author, or real estate agent. It’s all about getting your name out there.
They provide a substantial revenue share for tuition fees. Instructors set their course prices and receive revenue at 100% of the tuition fee for new users and 50% for existing users. That’s a substantial commission on sales and a massive benefit to using their platform.
You can participate in their marketing promotions. Every so often, they run promotions that can help you reach a larger audience on their platform. These marketing promotions are opt-in, so instructors can choose to participate or not.
They have reliable technology and support. They offer free 24/7 support, and they also have a vast library of helpful articles.
There is intense competition with other courses. Instructors are at the mercy of the placement and appearance on the Udemy website, which is controlled by their proprietary algorithms.
It can be difficult to outrank other instructors on particular topics if you’re new to the platform.
There is also stiff competition with other course publishers. Udemy isn’t the only course marketplace ranking on search engines for your course topics.
Other marketplaces like iSpring Learn, LinkedIn Learning, Coursera, and Skillshare can compete with Udemy in organic search, which can be a disadvantage for instructors.
They have lenient return policies. Refunds are guaranteed to all students within 30 days for any reason. Because of this, students could take a course, complete it within 30 days, and get a guaranteed refund – decreasing your sales.
Udemy Review: Final Verdict
First, they’re one of the most well known, widely used, and professional online course marketplace out there. With a robust rev share model, a vast audience to tap into, 24/7 support, and marketing offerings, you can’t go wrong with their platform.
Although there is healthy competition with other course creators and platforms, the company is likely to maintain its lead in the market.
Get started with Udemy for free today.
2. Shaw Academy.
Shaw Academy is a platform that gives its students access to professional, accredited online courses. Students sign up for Shaw Academy and get access to all of their long-form courses.
They offer courses in three distinct categories: for hobbyists, for professionals, and for entrepreneurs.
For example, in their “For Professionals” category, they offer a globally-recognized Digital Marketing Course. This course includes 32 videos and takes an average of 16 weeks to complete.
What Does Shaw Academy Cost?
Courses are offered for free for the first four weeks. You can then continue learning by paying for a monthly plan.
The cost then ranges from $49.99 to $60 per month.
Shaw Academy Pros
Their courses are all globally-recognized and offer certifications to help you in your career. If you’re a working professional, their classes on digital marketing, project management, web development, Photoshop, and Microsoft Excel are very in-depth.
Entrepreneurs can also access helpful classes on social media marketing, viral marketing, wedding, photography, etc.
Their courses are all flexible and you can complete them on your own time. They also offer helpful support and the ability to download class recordings to watch them offline.
The four-week free plan is also a great bonus too.
Shaw Academy Cons
Although they offer a lot of good courses, you may not find the right one for you depending on your industry. They also don’t have the same volume of hobby classes as platforms like Skillshare.
Shaw Academy Review: Final Verdict.
If you’re a professional looking for flexible, accredited courses that you can start completely free for 4 weeks, this platform is a great choice.
Skillshare is a large marketplace focused on creative education. Topics include anything from graphic design and music production to fine art and cooking.
They also have classes on more technical topics like data science, analytics, and e-commerce. Skillshare has more than 5 million users and has paid over $5 million to teachers.
Each class is 20-60 minutes broken down into shorter lessons, plus projects and a community discussion forum to connect with other students.
The open discussion is very beneficial for their creative topics, as students can share their progress and get feedback from others. They also can help premium members with production, course planning, and can even help with online course creation at their studio in New York.
What does Skillshare cost?
It is free for creating a premium course experience. They pay instructors $10 for paid membership referrals and monthly royalties for each minute of content watched.
They have a large user base of creators and entrepreneurs. If you are offering content that would be suited for a creative audience, Skillshare is a great platform to get noticed.
Lessons on web design, building your email list, photography, painting, personal branding, and creative topics are the most popular.
The quality of the classes is reliable. They pride themselves on professional, high-quality courses. They can help with outlining your course based on the needs of their audience, and can also assist with production.
Earnings run through a royalty system. Each month, between 30 and 50% of Skillshare’s premium subscription revenue goes to a royalty pool for teachers.
The remaining funds go to marketing and promoting classes, supporting the platform, and running day-to-day operations. This royalty system works for well established teachers, as the more minutes watched, the more revenue share you receive.
However, this makes it difficult for new instructors to receive much compensation when they’re just starting. Plus, students who watch at 2x speed only count as half the minutes toward the royalty pool.
Another disadvantage is they only offer email support. Although they have helpful support articles, the only option to contact them is via email.
Skillshare Review: Final Verdict
Skillshare is an up and coming online course marketplace with over 4 million students. With a large user base of creators and entrepreneurs, it is a great option for instructors in creative fields.
Their classes are all high quality, and they can help make sure that your class will best match the needs of their audience for maximum impact.
However, based on the royalty system for earnings, and no live support, you may be able to make a lot more sales with a marketplace. If you’re a creative course creator and want to reach a new audience, their online courses are worth a try.
Sign up with Skillshare and get 2 months of free classes.
4. LinkedIn Learning.
LinkedIn Learning (formerly Lynda) is another online course marketplace tailored to business professionals. With over 1,000 business courses on topics like project management, web development, and digital marketing, they’re an excellent platform for working professionals looking to keep their skills up-to-date.
They also offer certifications that you can add to your LinkedIn profile, showcasing your expertise and improving your online resume.
What does LinkedIn Learning cost?
Monthly fees tie to a premium LinkedIn membership, which is $29.99/month or $24.00/month if you pay annually.
Try LinkedIn Learning today and get one month free.
Treehouse is a relatively new marketplace that believes in the democratization of education. Their platform is “committed to making education accessible to students of all races, genders, sexual orientations, and socio-economic backgrounds.”
They feature 300+ technical courses on coding and development, over 50,000 students, and over 27,545 minutes of video (and counting).
Treehouse partners with some big names, including Microsoft, IBM Watson, Amazon Alexa, and Google Developers.
What does Treehouse cost?
Treehouse offers a 7-day free trial. Then you can choose from three different plans ranging from $25 to $199 per month.
Their basic plan features on-demand courses, interactive practice sessions, and access to their online community.
The pro plan gives you access to bonuses, beta features, and downloadable content.
And if you’re looking to create a real portfolio and get job-ready skills, their Techdegree plan gives you personalized feedback, real-time support, and a custom curriculum.
Try Treehouse today.
Coursera is a professional online course marketplace with virtual classes from some of the world’s best companies and universities like the University of Michigan, Duke, and Stanford.
Instructors teach Coursera courses at some of the world’s top universities, take about 4-6 weeks to complete, and include video lectures, peer-reviewed assignments, and community discussion forums.
What does Coursera cost?
Coursera is free to join, and you must be logged in to see pricing information on individual courses. There are three tiers of class offerings at Coursera.
Main courses run on a subscription basis and cost $29-99/month. These take the standard 4-6 weeks to complete, and you receive an electronic course certificate upon completion.
Specialization courses are for mastering a specific career skill and cost between $39-79/month. In these online courses, you tackle real business challenges with hands-on projects and more rigorous coursework.
Online degree programs. If you’re looking for a more advanced education, you can even take part in university-recognized online degree programs. These take 1-3 years to complete and cost anywhere from $15 to $25,000.
Give Coursera a try.
Other top platforms to take courses include ALISON and General Assembly.
How Do I Create and Sell Online Courses?
The first step to sell online courses is to start with your end goal in mind and work backward. How are you going to transform your students’ lives and how will they be different once they’ve completed your course?
You should start your course by planning the transformation your students will achieve.
To understand what your students want to learn, hang out in forums related to your topic, and look at the top questions people are asking. Quora is an excellent place for this.
Once you understand how you can solve your student’s problems, create a clearly defined learning path that will guide them to a predetermined goal. During each stage of the course journey, make their outcomes clear.
By setting a learning path and clearly defined end goal, your students will stay more engaged and active with your content.
Here are the top 10 ways to create and sell online courses.
1. Figure Out the Cost to Develop Your Online Course.
The cost to develop your learning platform depends on many factors, including depth of content development, research and analytics expenses, and marketing. Studies estimate that a professional online course can cost between $5,850 and $15,600 to produce.
However, that’s a pretty high estimate, including professional video development, paying a subject matter expert (SME) to teach the course, market research, email automation or webinar software, and promoting the course.
If you’re starting and want to create a course yourself, it can be much cheaper. For example, if you have a quality webcam, a microphone, screen sharing tools, and video editing software, you can create a course for under $200.
Your most significant investment is time. Keep in mind that costs rise with your effort. The more effort you put into analyzing your audience, market research, creating an outline, and shooting professional media with an engaging instructor, the higher the cost.
2. Use the Best Software and Equipment.
Creating a course isn’t as simple as add a webinar to a website. You need to produce the course first!
Software and equipment are required to create high-quality content. Remember, you’re replacing an in-classroom experience with a virtual course, so it needs to look professional.
However, you don’t need the most expensive, high-end equipment to get started – but you will need a few essential items.
Microphones are crucial. Bad audio is much easier to detect than shaky video, and you need a quality microphone for your course to sound excellent.
Use the best microphone you can afford. You can use a standard receiver, lavaliere mics, or even a headset, but I recommend a USB microphone.
One of my favorites is the Blue Yeti. And don’t forget to get some microphone accessories to improve your audio quality further. Pop filters, foam balls, shock mounts, and acoustic panels are critical if you’re recording in a small room.
Having a good set of noise-canceling headphones will help tremendously during the editing process. They also come in handy when conducting interviews and recording someone.
3. Screen recording program
If you’re creating a class on a piece of software or computer program, you’ll have to show the screen to highlight the work you’re doing. There are lots of options when it comes to screen recording software, but one of my favorites is Screencast-o-matic.
4. USB Webcam
Mostly all online courses will require live webinars or videos of an instructor for a personal classroom feel.
Recording equipment can include something as simple as your iPhone or a webcam, or run up to professional DSLR camcorders. The most significant factor is your budget.
5. Audio and video editing software
Once you’re done shooting your course, the real magic happens with editing. Some of my favorite options include Apple Final Cut Pro and Adobe Premiere Pro. If you’re looking to spruce up your animations, try Adobe After Effects.
6. Lighting and accessories
Quality three-point lighting is crucial to ensure your instructor shines (pun intended). You can purchase a full studio light set or only some accessories for your iPhone.
Either way, you’ll want to research interview lighting techniques to certify you look professional.
3. Create Valuable Content.
This one is a no-brainer. You need a detailed vision of who your ideal students are and what they are interested in learning.
Do they want to develop a new skill and earn an online certificate? Do they want to help grow their own business? By understanding your audience’s pain points, you can create a vision for your course.
Create compelling video courses. Use video plus interactive worksheets, PDFs, quizzes, and other elements to engage with your students on a deeper level. Also, make sure to condense learning into shorter sentences – no one wants to read long paragraphs.
4. Differentiate Your Website.
Focus on your niche and provide the absolute best content with a focus on your unique value proposition (UVP). Unless you want to become the next EdX, you have to specialize and be the best at an exceptionally focused niche.
Offer an exclusive hook statement and differentiate your course’s UVP out of the gate. Ask yourself: What makes my course different than the rest?
For example, if your niche is graphic design, don’t create a course called “Graphic Design for Beginners.” That’s too broad. A class called “Adobe InDesign for Ebook Publishers” is more focused and more natural to market.
Don’t focus on too many different areas. Your online course should have one focal point and not stray away from it or go off-topic. Only after you see some initial success with your teachings should you diversify into other topics.
5. Take Time to Market Your Business.
After pouring all of your hard work into creating your course, your job is just getting started. Now you need to market it.
You need a dedicated website. To help people find you and view you as an expert in your field, you need a professional web presence. Your website should have an active blog with content related to your niche, which is search engine optimization (SEO) optimized.
Build a social media following. Create your own Facebook Business page so that you can engage with your community. Share your latest updates on Twitter and Instagram.
Having a regular post schedule and providing engaging social media content will help build a community behind your brand.
6. Have Control Over Your Brand.
You should have complete control over your brand. You should be able to set your pricing and policies, incorporate your logo, and make the experience consistent with your business.
If you are developing your brand, you should be the face of the course and have the ability to showcase your personality in the class design.
7. Deliver an Exceptional Learning Experience.
The platform should deliver a great learning experience. You should include multiple content types like audio, text, documents, and more. Other features to look for include the ability to create quizzes and send completion certificates, forums, and “drip” courses sent to students over time.
8. Integrate with Other Tools.
Choose a platform that integrates well with other solutions. You’re going to want to make sure your learning platform can work with other tools like email marketing services, analytics solutions, and more.
Check for popular integrations with tools like MailChimp, Google Analytics, WordPress, and more. For example, if you started a blog and are selling courses with a WordPress site, you need to choose a platform that can easily integrate into your current website.
If you do want to create an online course business with WordPress, you can search their plugin directory for a list of the right plugins:
9. Align Sales with Your Budget in Mind.
The platform should fit your budget and offer flexible pricing options. To make money selling online courses, you need to spend money. But by looking into pricing information first, you get a better understanding of your potential return on investment.
You should also be on the lookout to see if any platforms charge a hidden transaction fee on your course sales.
When creating your online course and choosing an online learning platform, most paid plans remove heavy transaction fees.
10. Leverage Customer Support if You Need It.
The platform should offer excellent customer support and training. A lot of services offer free resources and training, a dedicated account manager, and a helpful instructor community that can help you succeed.
Make use of those resources if you’re stuck – don’t be afraid to ask for help.
What Are the Most Popular Online Courses?
Whether you want to sell online courses from your website or use another platform, it’s crucial to have a good understanding of the most popular classes this year.
It’s challenging to come up with great ideas to engage students. The Online Course Report recently came out with their list of the 80 highest-rated on-demand courses.
Their catalog includes some of the most popular and highly rated online courses:
- EdX: The Science of Everyday Thinking
- Udemy: The Complete Web Developer Course 2.0
- Udemy: SEO Beginners: How I Get 1,000 Visitors a Day with SEO
- Coursera: An Introduction to Interactive Programming in Python
This is the most popular developer class.
As you can see from this list, students are looking for highly informative, impactful education. Now you don’t need to top the list to be successful.
But you need to create classes that are not only high quality but also train your students on topics they love.
Summary and Top Picks
When choosing between the best online course platforms, remember to do your research: consider the student experience, marketing features, and pricing.
The truth is, all of the best online course platforms let you easily upload your content, provide training for your students, and generate course sales.
All offer course creation tools and features for online teaching.
Ultimately, the critical factor is you.
The success of your course and ability to sell courses online is based on both the quality of your content and how well you can market yourself.
A platform is just that, a platform.
Yes, it’s a branded, engaging, interactive piece of media with your insights and experience, but it still needs planning, market research, development, and most importantly, marketing.
Here are my final top picks:
With all of the high-end features you need at the most affordable price, Thinkific is the clear overall winner.
Ultimately, with an endless amount of topics to teach, and millions of students ready to learn from you, why not get started today?
If you’re ready to start creating and selling online courses, I recommend you go with Thinkific.
To go deeper before choosing your platform, check out my full online course comparisons:
Last Updated on June 1, 2021 by Adam Enfroy